Proposal preview
The Owner’s Suite email
A redesign of the “Introducing The Owner’s Suite” email for Atlas Adventurer . Header and footer are kept as in the current send; everything between them is rebuilt to Brand Guidelines 3.0, using
#2F0D4D
#CEA552
#EDE7F7
#E9EFF3, Söhne Breit for headings and Söhne for body.
Current
Option B · Bold
Option C · Horizontal
Desktop
Mobile
What changed and why
Three identical image, title and paragraph blocks read as a list.
Small hero type over a busy interior photo.
Four outline buttons, two of them identical.
The Reserve Collection is squeezed beside a small photo.
Full-width hero with the nautical stripes edge to edge, and the headline in live text below.
Rooms keep the horizontal photos of the current email, now full width and larger.
Generous white space between rooms instead of thin rules.
One DISCOVER button after the rooms instead of two.
Aubergine title block above a full-bleed hero, with the nautical stripes edge to edge under the photo.
Rooms shown as a mosaic: one large image over two portraits, separated by a simple white gap.
“20%” oversized in gold on Aubergine, with a gold button.
The privileges become a numbered list, 01 to 05.
Copy the email
Copy with design
Copy HTML source
Copies the tab you are viewing. For a test send, paste into a new message and send it to yourself first. Desktop Outlook can drop background colors when pasting.
Subject lines
Introducing The Owner’s Suite aboard Atlas Adventurer Recommended Clear and matches the hero. Best for the launch send.
Only two exist: The Owner’s Suite Leads with scarcity. Good for an A/B test against the first.
A perspective typically reserved for the captain Curiosity-led, taken from the body copy. For engaged past guests.
Up to 20% off the Owner’s Suite, inaugural season Offer-led. Save it for a follow-up or reminder send.
Preheader: “Just two exclusive Owner’s Suites, perched above the bridge of Atlas Adventurer.” Avoid all caps and exclamation marks in the subject.
Before it goes out
All CTA links and BOOK NOW are placeholders (#).
Images are local. Upload them to Klaviyo and swap the images/ paths.
Söhne loads here from local files. In the inbox it falls back to Zalando Sans, then Avenir Next or Segoe UI, unless Atlas hosts Söhne as a webfont.
The unsubscribe link uses Klaviyo’s {% unsubscribe_url %} tag.
Assets used
Renders: 5_files_from_Owner_s_Suite_External_Release_Oct_2026 (Sala 02, Sala 03, Quarto 03, IS 02).
Sunset: 6173 WB AAV Owners Suite Updates/Atlas-Adventurer-hero-2.jpg.
Logo: Horizontal, Registered, Full Color.
Fonts: Söhne Breit Kräftig and Dreiviertelfett, Söhne Buch and Halbfett.